Accession No. | M0037493 c1 |
| M0037494 c2 |
| M0037495 c3 |
ISBN | 0070189544 |
Call Number | 658.8 E85M 1997 |
Author | Etzel, Michael (4) |
Title | Marketing / Michael Etzel, Bruce J. Walker, William J. Stanton |
Imprint | New York : McGraw-Hill, 1997 |
Physical | xxi, 624, B1-b14, I1-i32 p : ill |
Subject | Export marketing (57) |
| Marketing research (92) |
| Pricing (12) |
| Promotions (16) |
| Retail trade (32) |
| Strategic planning (264) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School (2731) |
| International Program -- Business Management (4370) |
Added Entry | Walker, Bruce J (5) |
| Stanton, William J (6) |
Price | 410 |
Group | General |
Location | Central Library - 2nd floor | |
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