| Tag | Ind | Content |
|---|
| 001 | ## | 0000-4931 |
| 003 | ## | 0000-4295 |
| 016 | ## | M0060241 |
| 020 | ## | 0135570913 |
| 035 | ## | main000004931 |
| 082 | ## | 659 \bA548M 1986 |
| 100 | ## | Anderson, Patricia M |
| 245 | ## | Marketing communications /\cPatricia M. Anderson, Leonard G. Rubin |
| 260 | ## | Englewood Cliffs, NJ : \bPrentice-Hall, \c1986 |
| 300 | ## | xiii, 450 p : \bill. |
| 650 | ## | Advertising |
| 650 | ## | Communication in marketing |
| 650 | ## | Public relations |
| 650 | ## | Sales promotion |
| 650 | ## | Selling |
| 690 | ## | Faculty of Business Adminstration \xMarketing |
| 690 | ## | Faculty of Communication Arts \xAdvertising |
| 690 | ## | Faculty of Communication Arts \xPublic Relations |
| 690 | ## | Graduate School \xMaster of Business Administration |
| 690 | ## | International Program \xBusiness Management |
| 700 | ## | Rubin, Leonard G |
| 910 | ## | 1,139 |
| 930 | ## | General |
| 949 | ## | Central Library - 2nd floor |
English
