Tag | Ind | Content |
001 | ## | 0000-4931 |
003 | ## | 0000-4295 |
016 | ## | M0060241 |
020 | ## | 0135570913 |
035 | ## | main000004931 |
082 | ## | 659 \bA548M 1986 |
100 | ## | Anderson, Patricia M |
245 | ## | Marketing communications /\cPatricia M. Anderson, Leonard G. Rubin |
260 | ## | Englewood Cliffs, NJ : \bPrentice-Hall, \c1986 |
300 | ## | xiii, 450 p : \bill. |
650 | ## | Advertising |
650 | ## | Communication in marketing |
650 | ## | Public relations |
650 | ## | Sales promotion |
650 | ## | Selling |
690 | ## | Faculty of Business Adminstration \xMarketing |
690 | ## | Faculty of Communication Arts \xAdvertising |
690 | ## | Faculty of Communication Arts \xPublic Relations |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | International Program \xBusiness Management |
700 | ## | Rubin, Leonard G |
910 | ## | 1,139 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |