| Accession No. | M0010363 |
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| ISBN | 0256162980 |
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| Call Number | 658.8 S571M 1996 |
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| Author | Siegel, Carolyn F |
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| Title | Marketing : foundations and applications / Carolyn F. Siegel |
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| Imprint | Chicago: Irwin, 1996 |
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| Physical | xxii, 515 p [a1-a5, B1-b8, C1-c10, G1-g11, pc1-pc5, I1-i27] : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| | Pricing (12) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Price | 720 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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