| Accession No. | M0027039 |
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| ISBN | 0131064851 |
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| Call Number | 658.8 B561M 1997 |
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| Author | Best, Roger J |
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| Title | Market-based management : strategies for growing customer value and profitability / Roger J. Best |
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| Imprint | Upper Saddle River, Nj : Prentice-Hall, 1997 |
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| Physical | xxiii, 424 p : ill |
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| Subject | Customer relations -- Management  (14) |
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| | Marketing -- Management (139) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Price | 714 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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