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 Language  Eng
 Author  Kotler, Philip Same author(73)
 Title  The great marketing wars [video cassette]
  The jeans battle
  The military metaphor
  The soft drink battle
 Imprint  Sl Prentice-hall 1986
 Subject  Audio-visual materials Same subject(679)
  Marketing Same subject(271)
  Marketing -- Management Same subject(139)
  Video tapes Same subject(862)
 Group  Video Cassette
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