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 ISBN  0-256-07972-2
 Call Number  659.1 B38 1990
 Author  Belch, George E Same author(9)
 Title  Advertising and promotion : an integrated marketing communications perspective / George E. Belch
 Imprint  Homewood, IL : Irwin, 1990
 Physical  770 p
 Subject  Advertising -- Management Same subject(9)
  Sales promotion Same subject(38)
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