| Rec.Status | n |
Bib.Stage | Normal |
Create | bat |
Modify | |
| Rec.Type | a |
Language | |
Entry d. | 2007/06/14 |
Update d. | 2010/02/14 |
| Bib.Level | m |
Pub Ctry. | |
Date1 | 0 |
Date2 | 0 |
| Tag | Ind | Content |
|---|
| 001 | ## | 0000-2978 |
| 003 | ## | 0000-2342 |
| 020 | ## | 0-256-10825-0 |
| 035 | ## | main000002978 |
| 082 | ## | 659.1 \bB437I 1993 |
| 100 | ## | Belch, George E |
| 100 | ## | Belch, Michael A |
| 245 | ## | Advertising and promotion : an integrated marketing communications perspective /\cGeorge E. Belch, Michael A. Belch |
| 260 | ## | Homewood, IL : \bIrwin, \c1993 |
| 300 | ## | xxxii, 836, G1-g15, Si1-si6 p : \bill |
| 650 | ## | Advertising |
| 650 | ## | Communication in marketing |
| 650 | ## | Sales promotion |
| 690 | ## | Faculty of Communication Arts |
| 930 | ## | General |
|
English
