Rec.Status | n |
Bib.Stage | Normal |
Create | bat |
Modify | |
Rec.Type | a |
Language | |
Entry d. | 2007/06/14 |
Update d. | 2010/02/14 |
Bib.Level | m |
Pub Ctry. | |
Date1 | 0 |
Date2 | 0 |
Tag | Ind | Content |
001 | ## | 0000-2978 |
003 | ## | 0000-2342 |
020 | ## | 0-256-10825-0 |
035 | ## | main000002978 |
082 | ## | 659.1 \bB437I 1993 |
100 | ## | Belch, George E |
100 | ## | Belch, Michael A |
245 | ## | Advertising and promotion : an integrated marketing communications perspective /\cGeorge E. Belch, Michael A. Belch |
260 | ## | Homewood, IL : \bIrwin, \c1993 |
300 | ## | xxxii, 836, G1-g15, Si1-si6 p : \bill |
650 | ## | Advertising |
650 | ## | Communication in marketing |
650 | ## | Sales promotion |
690 | ## | Faculty of Communication Arts |
930 | ## | General |
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