ISBN | 0-256-10825-0 |
Call Number | 659.1 B437I 1993 |
Author | Belch, George E (9) |
| Belch, Michael A (7) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
Imprint | Homewood, IL : Irwin, 1993 |
Physical | xxxii, 836, G1-g15, Si1-si6 p : ill |
Subject | Advertising (92) |
| Communication in marketing (34) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Communication Arts (1056) |
Group | General |
|