| Accession No. | M0159734 |
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| ISBN | 9781119667186 |
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| Call Number | 658.848 K87G 2020 |
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| Author | Kotabe, Masaaki  (6) |
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| Title | Global marketing management / Masaaki Kotabe, Kristian Helsen |
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| Edition | 8th ed |
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| Imprint | Hoboken, NJ : Wiley, 2020 |
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| Physical | xxxii, 698, I1-31 p : ill |
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| Subject | Export marketing -- Management  (35) |
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| | International business enterprises -- Management (89) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Helsen, Kristiaan (5) |
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| URL Object | ตัวอย่างหน้าปก  |
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| |  Content |
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| Price | 2,495 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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