Accession No. | M0153460 |
ISBN | 9781260083521 |
Call Number | 658.8 Z48S 2018 |
Author | Zeithaml, Valarie A (5) |
Title | Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
Edition | 7th ed |
Imprint | New York : McGraw - Hill Education, 2018 |
Physical | xxviii, 514 p : ill |
Subject | Service industries -- Marketing (18) |
| Customer services (45) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Administration (3201) |
| International Program -- Business Management (4370) |
| Graduate School -- Doctor of Business Administration Program in Markrting (17) |
Added Entry | Bitner, Mary Jo (3) |
| Gremler, Dwayne D (3) |
URL Object | ตัวอย่างหน้าปก |
| สารบัญ |
Price | 1,000 |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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M0153460 |
Central Library |
General |
Available |
658.8 Z48S 2018 |
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