Accession No. | M0149967 c1 |
| M0149968 c2 |
ISBN | 9789814575119 |
Call Number | 659.1 B427A 2015 |
Author | Belch, George E (9) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
Imprint | New York, NY : McGraw-Hill, 2015 |
Physical | xxxvi, 842 p : ill |
Subject | Communication in marketing (34) |
| Sales promotion (38) |
| Advertising (92) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School -- Master of Business Administration (3812) |
| ห้องสมุดมารวย@SIAM UNIVERSITY -- Business Admin & Mgnt (136) |
Added Entry | Belch, Michael A (7) |
URL Object | ตัวอย่างหน้าปก |
Price | 715 |
Group | General |
Location | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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