Accession No. | M0150137 c1 |
| M0150138 c2 |
| M0149495 c3 |
| M0149496 c4 |
ISBN | 9781625274496 |
Call Number | 658.802 K49B 2015 |
Author | Kim, W. Chan (2) |
Title | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne |
Imprint | Boston, MA : Harvard Business School Press, 2015 |
Physical | xxviii, 287 p : ill |
Subject | New products (26) |
| Market segmentation (5) |
สาขาวิชา | Faculty of Engineering (2727) |
| International Program -- Business Management (3979) |
| Graduate School -- Master of Business Administration (3812) |
| Faculty of Business Adminstration -- Marketing (278) |
| ห้องสมุดมารวย@SIAM UNIVERSITY -- Business Admin & Mgnt (136) |
Added Entry | Mauborgne, Renee (2) |
Price | Gift |
Group | General |
Location | Central Library - 2nd floor | |
| ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |