Accession No. | M0148142 |
ISBN | 9780538479868 |
Call Number | 659.1 S471A 2012 |
Author | Semenik, Richard J (5) |
Title | Advertising and promotions : an integrated brand approach / Richard J. Semenik...[et. al] |
Edition | 6th ed |
Imprint | Mason, OH : South-Western, Cengage Learning, 2012 |
Physical | xli, 710 p : ill |
Subject | Advertising media planning (16) |
| Branding (Marketing) (17) |
| Advertising (92) |
สาขาวิชา | Faculty of Communication Arts -- Advertising (2) |
| Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
URL Object | ตัวอย่างหน้าปก |
| คลิกอ่านตัวอย่าง10 หน้าPDF |
Price | 2,585 |
Group | General |
Location | Central Library - 2nd floor | |