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 ISBN  0-8442-5330-8
 Call Number  302.23 S377U 1986
 Author  Schrank, Jeffrey
 Title  Understanding mass media 0-8442-5330-8
 Imprint  Lincolnwood, Il Ntc
 Physical  xiv, 319 p. : Ill
 Subject  Advertising Same subject(92)
  Mass media Same subject(75)
  Newspapers Same subject(11)
  Radio Same subject(7)
  Television Same subject(21)
 สาขาวิชา  Faculty of Communication Arts -- Advertising Same subject(102)
  Faculty of Communication Arts -- Newspaper and Publications Same subject(75)
  Faculty of Communication Arts -- Public Relations Same subject(56)
 Group  General
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