Accession No. | M0020763 c1 |
| M0020764 c2 |
| M0020765 c3 |
ISBN | 0136493025 |
Call Number | 658.802 K39S 1998 |
Author | Kerin, Roger A (6) |
Title | Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson |
Edition | 8th ed |
Imprint | Upper Saddle, NJ : Prentice-Hall, 1998 |
Physical | xii, 723 p : ill |
Subject | Marketing (271) |
| Marketing -- Management -- Case studies (15) |
| Marketing channels -- Management (15) |
| Marketing research -- Case studies (6) |
| Pricing -- Case studies (2) |
| Product management (45) |
สาขาวิชา | Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
| Faculty of Business Adminstration -- Marketing (279) |
Added Entry | Peterson, Robert A (4) |
| Peterson, Robert A (4) |
Price | 1,071 |
Group | General |
Location | Central Library - 2nd floor | |