Accession No. | M0046556 |
ISBN | 0256261253 |
Call Number | 658.802 C898SM 2000 |
Author | Cravens, David W. (5) |
Title | Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden |
Edition | 6th ed |
Imprint | Boston : Irwin : MGgraw-Hill, 2000 |
Physical | xvi, 624 p : ill |
Series | The Irwin/McGraw-Hill series in marketing |
Note | 1 diskette |
Subject | Marketing (271) |
| Marketing -- Case studies (11) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Added Entry | Crittenden, Victoria L. |
| Lamb, Charles W (3) |
Price | 900 |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
M0046556 |
สำนักหอสมุด |
General |
Available |
658.802 C898SM 2000 |
1 diskette |
|