Accession No. | M0003127 |
ISBN | 0131555995 |
Call Number | 658.802 H784C 1993 |
Author | Hooley, Graham J (2) |
Title | Competitive positioning : the key to marketing strategy / Graham J. Hooley, John Saunders |
Imprint | New York : Prentice Hall, 1993 |
Physical | xi, 260 p : ill |
Subject | Marketing -- Management (139) |
| Strategic planning (264) |
| Competition (25) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School (2579) |
| International Program -- Business Management (3979) |
Added Entry | Saunders, John |
URL Object | ตัวอย่างหน้าปก |
Price | 463 |
Group | General |
Location | Central Library - 2nd floor | |
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