Accession No. | M0006878 (Master) |
| M0006879 |
ISBN | 9780070171008 |
Call Number | CD 658.8342 H393C 2010 |
Author | Hawkins, Del I (5) |
Title | Consumer behavior : building marketing strategy [CD-ROM] / Del I. Hawkins, David L. Mothersbaugh |
Edition | 11th ed |
Imprint | Boston : McGraw-Hill Irwin, 2010 |
Physical | 1 CD-ROM |
Subject | Consumer behavior -- United States (2) |
| Market surveys -- United States (2) |
| Consumer behavior -- United States -- Case studies (2) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
Added Entry | Mothersbaugh, David L (2) |
Group | CD-ROM |
Location | Central Library - 3rd floor - Digital Library | |