Accession No. | M0139096 c1 |
| M0139097 c2 |
ISBN | 9780071314404 |
Call Number | 659.1 B427A 2012 |
Author | Belch, George E (9) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
Imprint | New York, NY : McGraw - Hill, 2012 |
Physical | xxxv, 769 p : ill |
Subject | Communication in marketing (34) |
| Sales promotion (38) |
| Advertising (92) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School -- Master of Business Administration (3812) |
Added Entry | Belch, Michael A (7) |
URL Object | ตัวอย่างหน้าปก |
| คลิกอ่านตัวอย่าง10 หน้าPDF |
Price | 1,000 |
Group | General |
Location | Central Library - 2nd floor | |
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