| Accession No. | M0120554 |
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| | M0121349 c2 |
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| ISBN | 9780538476454 |
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| Call Number | 658.8 B329S 2011 |
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| Author | Bateson, John E. G  (2) |
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| Title | Services marketing / John E. G. Bateson and K. Douglas Hoffman |
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| Imprint | Boston, MA : Thomson, 2011 |
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| Physical | xvii, 468 p : ill |
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| Subject | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt  (51) |
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| | Service industries -- Marketing (18) |
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| | Professions -- Marketing (9) |
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| สาขาวิชา | Graduate School -- Master of Business Administration (3989) |
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| Added Entry | Hoffman, K. Douglas (3) |
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| Group | General |
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| Location |  ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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